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Good Keywords and Titles Are Vital for Google Searches


Specter Arts raised a good point in his comment on my blog post about titles and keywords, that some titles may seem odd to someone that isn't familiar with the item--I certainly agree. I answered his comment but I think this subject is so important I wanted to do this follow up post. I should probably have given a specific example of a title change situation when I did the first blog post. I would not change anything that was specific or in any area I had no expertise in, such as weapons or vehicles. And I want to assure all you 3d model artists that we are not doing a lot of editing of your titles and keywords--it would take too much time to look at all the models in our library. 

An example of what I was talking about and what I would change in a title is if a product was called "plant_01". In this case, if I know what the plant is I would probably change the title, adding the plant's name such as "Gardenia" or whatever was appropriate. And if the keywords were "nice plant for u" I would add some descriptive keywords such as shrub, shade plant, glossy green leaves, fragrant flower, acid loving plant, etc. If a potential buyer is using a search engine to find a Gardenia model or photo, they would never find it with the old title. (This is just an example; I have not come across a gardenia with that title but I have seen similar "generic" titles and in some cases they were not describing the actual item in the model!)
But I still see that sometimes the "obvious" might have been forgotten. For instance I see planes and autos that do not have airplane, plane, aircraft, or auto, automobile, vehicle, car in the keywords. They have model names and numbers but not the obvious general term for what the model is.
 
If someone is scrolling through all the pages of 3D models or stock images on The3dStudio.com, they will eventually stumble on your products, but if they are using Google, Bing, or Yahoo to find a model of a car and you don't have that or like-meaning word in your keywords, it's less likely that they will find YOUR model! This becomes more important as our collection of 3d models and stock photos and images grows larger.

 


  Lisa @ The3dStudio.com's Blog

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