Vue is a very powerful application but sometimes it is cumbersome to use when you want to create simple renders, like, in our case, clay renders. It might look strange, because nearly every 3D application has some dedicated answer to the problem (e.g., Blender has a plugin which simplifies the job of creating materials for clay render) but, since Vue has historically been mainly used in outdoor renders it lacks the tools and even tutorials about doing this kind of renders.
Now, you just have to buy this product, use the atmosphere and the materials included and follow the instructions provided.
An example of what you can do with it (apart from the promo images I provided) is shown in one of my deviantART postings
As I implied in the first sentence, this is the beginning of a Vue-oriented product line. I plan to add terrains, materials, atmospheres and probably complete scenes too. I also plan to create HDR equirectangular panoramas to use as background/lighting for other programs (currently I am testing them inside the new Blender Cycles renderer).
My ultimate target, creating mesh models, will have to wait until the end of my retraining effort from the modeling applications I used up to the recent past (Wings3D and Hexagon) to Blender. It is certainly a painful process but I am sure that it will pay off (a textbook example of no-pain-no-gain ;-) ).